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Tongue Test & Mother, Erreur - 522
Fondation Pernod Ricard, Paris, FR
HaYoung, Prix Ricard, All the messages are emotional, installation, perfume, Tongue Test, Mother-erreur-522
HaYoung, Prix Ricard, All the messages are emotional, installation, perfume, Tongue Test, Mother-erreur-522
HaYoung, Prix Ricard, All the messages are emotional, installation, perfume, Tongue Test, Mother-erreur-522
HaYoung, Prix Ricard, All the messages are emotional, installation, perfume, Tongue Test, Mother-erreur-522
HaYoung, Prix Ricard, All the messages are emotional, installation, perfume, Tongue Test, Mother-erreur-522
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While CAPTCHA tests ask us to prove we are not robots, HaYoung subverts the logic of these virtual infrastructures that regulate our communication modes and shape our identities. Confronted with the binary nature of digital language, the artist examines its non-conformity by designing a dysfunctional encoding/decoding system, Tongue Test, inspired by Alan Turing. This circular diagram traces the consequences of their uprooting and their migratory, cultural, and linguistic transition.

Continuing their DATA PERFUME® project — which seeks to translate techno-traces into olfactory substances — the scent emanating from the sculpture Mother, Erreur - 522 is the faulty version of a perfume created from the Cookies left by the artist’s mother during her Internet browsing. It is released each day when their time zones align, questioning the very possibility of connection.


After wandering kilometer after kilometer, I finally discover a small, spilled bottle, half-buried on a dune.

TONGUE TEST & Mother, Erreur – 522, 2024
WALL DRAWING, OLFACTIVE INSTALLATION
CRAYON, GLASS, PERFUME, 800 liters OF PACKING CHIPS, AUTOMATIC DIFFUSER, 400 X 200 CM, 200 X 60 X 150 CM

For ALL THE MESSAGES ARE EMOTIONAL*
At 25th PRIX FONDATION PERNOD RICARD, PARIS, FR, 2024
CUR. ARLÈNE BERCELIOT COURTIN

*CO-LAUREATE WITH CLÉMENTINE ADOU, MADS BYCROFT, CHARLOTTE HOUETTE, LENIO KAKLEA, PAUL MAHEKE AND MONA VARICHON

PHOTOS: © SILINA SYAN, AURÉLIEN MOLE
VIDEO: © JAN VAN EYCK ACADEMIE, YMEJA KLOPMAN
SPECIAL THANKS: THÉO CASCIANI, BRUNO ALVES ALMEIDA, CHARLES ESCHE

ABOUT DATA PERFUME®
ABOUT THE EXHIBITION
PRESENTATION AT JAN VAN EYCK
TEXT BY THÉO CASCIANI