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DATA PERFUME® Pop-up store
La Ferme du Buisson, Noisiel, FR
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
data perfume pop up store installation olfactive hayoung ferme du buisson
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The scent immediately returns, stronger than before, stronger than ever. I leave my archive, trying to analyze its components. A promotional video plays in front of me: an avatar transmutes into a perfume, an identity reduced to an essence. It is then that I understand: an algorithm has been collecting my interactions, compiling my digital traces, cookies and clicks, turning them into something sensory. My data has been reassembled into a fragrance, an invisible map of everything I have searched for, everything I have forgotten. How do I feel? On guard.
OLFACTORY INSTALLATION, 700 X 240 X 300 CM
3D VIDEO IN LOOP, WOOD, VINYL LETTERS, LED BAND, PERFUME, 5 BLOWN GLASS PIECES, SILVER SHEET, ETHERNET CABLE, DIFFUSER, DATA PERFUME OF A PERFUMER, A HACKER, A DATA CENTER SELLER, A HACKER, AN ARTIST AND A MOTHER.

LES SILLONS #1,
LA FERME DU BUISSON, NOISIEL, FR, 2023
CUR. THOMAS CONCHOU

PHOTO © ÉMILE OUROUMOV
© ADAGP Paris, 2023

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