The scent immediately returns, stronger than before, stronger than ever. I leave my archive, trying to analyze its components. A promotional video plays in front of me: an avatar transmutes into a perfume, an identity reduced to an essence. It is then that I understand: an algorithm has been collecting my interactions, compiling my digital traces, cookies and clicks, turning them into something sensory. My data has been reassembled into a fragrance, an invisible map of everything I have searched for, everything I have forgotten. How do I feel? On guard.
OLFACTORY INSTALLATION, 700 X 240 X 300 CM
3D VIDEO IN LOOP, WOOD, VINYL LETTERS, LED BAND, PERFUME, 5 BLOWN GLASS PIECES, SILVER SHEET, ETHERNET CABLE, DIFFUSER, DATA PERFUME OF A PERFUMER, A HACKER, A DATA CENTER SELLER, A HACKER, AN ARTIST AND A MOTHER.
LES SILLONS #1,
LA FERME DU BUISSON, NOISIEL, FR, 2023
CUR. THOMAS CONCHOU
PHOTO © ÉMILE OUROUMOV
© ADAGP Paris, 2023
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